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Tuesday, October 4, 2011

Uttarakhand Tourism Development Board to promote rafting in Tons river

Uttarakhand Tourism Development Board (UTDB) announced plans for organising whitewater rafting in Tons river in Dehradun district in order to promote tourism in the state. As part of tourism activity, a national rafting championship will be organized for the first time in Tons river at Mori block in the district, where only three-four rafting companies operate, said tourism officials. The championship will be held in the last week of May.
“We have chosen Tons river as the new destination for whitewater rafting as the adventure sports had been restricted to only between Devprayag and Muni Ki Reti,” said A K Dwivedi Joint Director Uttarakhand Tourism Development Board.
Known for its whitewater rafting, Shivpuri, an idyllic beach, near the holy city of Rishikesh is considered to be the Mecca of adventure sport in the state. The rafting business, which has now grown to Rs 25-35 crores, is providing employment and business opportunities to hundreds of people. Over 100 rafting companies operate along the 70 km long stretch between Devprayag, Shivpuri, Kaudiyala and Muni Ki Reti.
And now, the government wants to take this adventure sport to other areas of the hill district. “We have identified nearly 12 rivers in the state where rafting can be organized,” said Dwivedi.
The Ganga between Devprayag and Muni Ki Reti is considered to be an ideal location for adventure sport activity. Thousands of tourists, from home and abroad, gather here except during the monsoon season.
Deepak Bhatt, convener of the rafting companies’ association, has urged the government to issue a new policy for promoting adventure tourism in close association with local companies. Tour operators also claim that they are expanding the adventure sport business elsewhere in the state.
These companies are now targeting corporate houses also. Significantly, 90 per cent of the business comes from India only. Only 10 per cent of the tourists come from abroad. “The government must help us in bringing more foreign tourists rafting,” said Bhatt. But operators are confident that the adventure sport business will grow further in the near future.

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