Google Analytics Questions

• Updated: Introduction to Google Analytics:

Introduction

• what Google Analytics can do for your business or website

• how Google Analytics works

• how often your data is updated and how Google stores it

• how to set your Data Sharing preferences

• Interface Navigation:

Interface Navigation

• how to set date ranges and comparison date ranges

• how to graph data by day, week, and month

• how to compare multiple metrics on graphs

• about the user interface options for exporting data

• how to email reports to others

• how to navigate between report detail levels

• how to use the report views

• how to quickly segment and sort data in reports

• Updated: Installing the Google Analytics Tracking Code:

Installing the Google Analytics Tracking Code

• how to create a new account

• where to place the Google Analytics Tracking Code

• about website setups that require customization

• how to verify installation

Interpreting Reports

• Guidelines:

Guidelines

• best practices for analyzing data

• how to analyze data trends

• how to use the data visualizations in Google Analytics

• Pageviews, Visits, and Visitors:

Pageviews, Visits, and Visitors

• where to find Pageviews, Visits, and Visitors metrics

• how Pageviews, Visits, and Visitors are calculated

• the difference between Pageviews and Unique Pageviews

• the difference between Absolute Unique Visitors and New vs. Returning Visitors

• Time Metrics:

Time Metrics

• how Time on Page and Time on Site are calculated

• how Avg. Time on Page and Avg. Time on Site are calculated

• about the Length of Visit report

• Traffic Sources:

Traffic Sources

• about the different kinds of traffic sources

• how to identify quality traffic

• how to identify revenue and conversion drivers

• what kinds of information to look for in keyword reports

• how campaign attribution works in Google Analytics

• Content Reports:

Content Reports

• how to use and interpret the Top Content, Content by Title, and Content Drilldown reports

• how to use the Top Landing Pages report

• how to use and interpret the Navigation Summary report

• how to use and interpret the Entrance Paths report

Fundamentals

• Profiles in Google Analytics:

Accounts and Profiles

• how to create, manage, and delete accounts

• best practices for managing accounts

• when to create profiles

• how to create, manage, and delete profiles

• Updated: Campaign Tracking and AdWords Integration:

Campaign Tracking and AdWords Integration

• how to track campaigns using tagged links

• how to track AdWords campaigns

• when to use autotagging and how it works

• how to enable autotagging

• where to find AdWords data in your reports

• the expected kinds of data discrepancies between AdWords and Analytics data

• when and how to manually tag URLs

• how to use the URL Builder

• best practices for tagging links

• Updated: Analysis Focus - AdWords:

Understanding AdWords Reports

• how to use the Clicks tab metrics in AdWords reports

• how to analyze the effect of search result position on performance

• how to track audio and TV campaigns in AdWords

• how to track ad performance

• Goals in Google Analytics:

Goals and Funnels

• the purpose of using goals, goal values, and funnels

• when to use each Goal URL Match Type

• how to assign meaningful values to goals

• how goal conversions differ from transactions

• how filters can affect goals

• where to find goal and funnel information in reports

• Analysis Focus - Funnel Visualization:

Funnel Visualization

• how to use and interpret the Funnel Visualization report

• Filters in Google Analytics:

Google Analytics Filters

• when to apply filters in Google Analytics

• how filters act on data

• how to create custom filters

• the differences between the different kinds of filters (i.e. exclude, include, etc)

• how to filter Google AdWords traffic

• how to use filters and profiles together to track certain kinds of traffic

• best practices for using filters

• Regex and Google Analytics:

Regex

• when to use regular expressions in Google Analytics

• how to use the most common metacharacters: dot, backslash, etc.

• some examples of common regular expressions in Google Analytics

• Cookies and Google Analytics:

Cookies and Google Analytics

• how Google Analytics uses cookies

• the differences between persistent and temporary cookies

• the differences between first party and third party cookies

• the names of the Google Analytics cookies and the information they track

• Updated: E-commerce Tracking:

Ecommerce Tracking

• where to find ecommerce metrics in reports

• how to enable and track ecommerce

• Analysis Focus - Revenue Metrics:

Revenue Metrics

• the differences between goal value and e-commerce revenue

• how $Index is calculated and how to use it

• Updated: Domains and Subdomains:

Tracking Domains and Subdomains

• when to track across domains using the _link() method

• when to track across domains using the _linkByPost() method

• how to track across subdomains

• best practices for tracking across subdomains

• how to track across multiple domains with subdomains

In-Depth Analysis

• Custom Reporting:

Custom Reporting

• how to create, save, and edit a custom report

• Advanced Segmentation:

Advanced Segments

• how Advanced Segments differ from filtered profiles

• to apply an Advanced Segment to your reports

• how to create and modify an Advanced Segment

• Motion Charts:

Motion Charts

• how to read Motion Charts

• how to create and save a Motion Chart

• Internal Site Search:

Internal Site Search

• how to set up internal site search

• why internal site search is important

• how to find site search information in your reports

• how to interpret the Site Search Usage, Terms, Start Pages, and Destination Pages reports

• how to use Search Refinement and Search Navigation options with the Search Terms report

• how to set up and analyze Site Search Categories

• how to find Site Search Trending

• how Site Search metrics differ from the metrics in other reports

• Updated: Event Tracking and Virtual Pageviews:

Event Tracking and Virtual Pageviews

• when to use virtual pageviews versus event tracking

• how to generate a virtual pageview

• how to track an event using _trackEvent()

• the relationship between Categories, Actions, Labels, and Values

• the difference between Total Events and Unique Events

• best practices for setting up Event Tracking

• Updated: Additional Customizations:

Additional Customizations

• how to change session timeout value

• how to change campaign expiration

• how to change campaign precedence

• how to add a search engine

• how to treat certain keywords as direct

• how to treat certain referring sites as direct