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Wednesday, December 21, 2011

Points to remember when Moving Your Site

AIM : Whenever you are moving your site to any other domain make the transition invisible to the user, but make sure that Google will get to know that your new page is of the same quality as the previous one was. The most cruicial thing came when you move your site is that it get 404 errors and that increases the negative impact on your site in terms of Google search result. There are also some other points that you need to take care of when moving your site domain.

Points to remember while transferring to a new domain :

1) Test the process of moving the site with a directory only by putting up 301 redirect to your new domain. Verify the header response after performing this. If successful in this, then complete the whole site in this way, that will minimize the chances of error.
2) Try to perform the redirect process on page to page basis. And if not possible then try to make every page redirected towards the page of similar content. This will reduce the occurence of 404 errors.
3) If possible create a custom 404 Error page that will help visitors to navigate to the new domain.
4) Make sure that all external and internal links will now point towards your new domain. That will remain your page quality unaffected. Contacting Webmasters of the external links for updating
new domain can be helpful.
5) Make a list of your top referring links for old domain and try to update the new link on these sites.
6) Update the new domain in webmaster tools and verify the site for proper use. Submit change of address request in Webmaster tool.
7) Review the crawl and other type of errors from webmaster tool and fix them.
8) Create and submit the new sitemap and also update the Robots.txt file containing the new URLs, that will tell the search engines about your new URLs and probably the best way to do so.
9) Keep your old domain with you as people can type your old domain and it should be redirecting to new one.
10) Monitor your keyword rankings daily untill you don't get official search engine ranking updates for new domain.
11) Promote your new domain by posting official press release of new domain migration. By this you can tell people/visitors about your new change.

Moving a site to new domain is never easy. But hope that the above mentioned steps will ensure safety for your web reputation.

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